Tata CLiQ wanted to create a campaign with a personal touch. Something that connects with the audiences on emotional level. So, after brainstorming over several sleepless nights, brimming with endless thoughts, I came up with this idea.
Objective: To drive App installs
Platforms: 360° Campaign
Result: Achieved 300% increase in App installations
The Campaign
WEAR THE STORIES YOU LOVE – INTRODUCING A NEW WAY OF SHOPPING
In the upcoming season, a new way of shopping takes over. By taking our audience on a journey of self discovery. We allow them to head-dive into not just our collection but the stories behind every garment. From the polka dot dress that takes her back to freshers’ day to the sharp navy blue blazer that is reminiscent of his graduation day.
Shop stories based on personal tastes and experiences.