The Good Spirit (TGS) wanted to launch their hand sanitiser with a quirky ad campaign to deal with the tough times.
Objective: To launch TGS
Platforms: FB + Instagram + Web banners + Blog + Emailer
Result: Achieved 300% increase in App installations
The Campaign
The Good Spirit Indeed
The idea was to position The Good spirit as the product that will help mankind conquer the battle against Corona Virus.
Social Media Posts
Update copy: It may be an invisible enemy. But it’s not invincible. The spiky virus may have won a few battles. But the war is far from over.
And so, The Good Spirit is here to help humans reclaim their part of the world.
And you? What’s your plan of action? Are you going to be a soldier too? Are you ready to fight harder? What’s your weapon going to be?
#TheGoodSpirit #Soldier #DieSpiky #Corona #Covid-19