CELEBRATING PLAY WITH OREO ACROSS INDIA
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Objective
Oreo was perceived as a brand
only for kids. We had to shift our
focus from kids to teens and
young adults, the next bigger
consumer segment.
Solution
A multi-faceted campaign that
got teens and young adults to
#PlayWithOreo. Thereby making
itself a relevant part of their lives by bringing in creativity and fun
which extended beyond just the
cookie.
Idea
It was seen that spontaneous fun decreases with age.So we
brought it back with
#PlayWithOreo.
THE PLAY WITH OREO CAMPAIGN CONNECTED WITH OUR FANS IN MANY ENGAGING WAYS:
ANIMATED POSTS (GIF)
STATIC POSTS
BANNER
INNOVATIVE BANNER
USER GENERATED POST
Results On TikTok
FACEBOOK RESULTS
Achieved over 71mn impressions
Engagement 1.42%
CTR: 3%
#1 in Biscuit Brand In India Among the top 5 FMCG Brands.
VIDEO PLATFORM RESULTS
Approx. Impressions 11mn
Views 8.6mn
View Rate 78%
Among the top 5 FMCG Brands in India #1 in Biscuit Brand in India on YouTube
TWITTER RESULTS
Achieved over 1.9mn impressions
Engagement 6.01%
22K views
#PlaywithOreo trended thrice and #DoodleIt trended in India. With #DoodleIt and #PlayIt alone we got 4.5k mentions and 650 participants.
